At Siser North America, a global leader in heat transfer vinyl and crafting materials, I created engaging video content to inspire and educate the crafting community. From engaging short Reels to in-depth tutorials for Leonardo Design Studio software, my work has empowered users to unlock their creative potential.

I spearheaded the development of SNA’s proprietary software video education library, producing step-by-step tutorials that guide users through SNA’s cutting-edge equipment—now a key resource within the Leonardo Design Studio Library.

I handled every step of the process for promotional advertisements featured by JOANN, Michaels, and HSN— from ideation and filming to editing— with many videos surpassing 10,000 views, showcasing the brand's impact through expertly crafted, engaging content.

Additionally, I managed the Siser North America TikTok page, tailoring strategy and creating engaging content that resonated with viewers. Through a mix of community engagement and data-driven strategy, I doubled the follower count in just one year.