Modish Creative Co.

At Modish Creative Company, a Detroit-based branding and creative agency, I managed social media strategy and content development for eight diverse brands across hospitality, retail, nonprofit, and lifestyle industries. I helped shape each brand’s voice by creating platform-specific content strategies that reflected their personality, audience, and goals rather than relying on one-size-fits-all marketing.

From concept to execution, I oversaw content calendars, trend research, copywriting, photography, video production, and social media distribution across Instagram, Facebook, TikTok, and other digital platforms. I worked closely with clients to translate their identity into content that felt authentic, visually cohesive, and recognizable to their audience.

I developed creative campaigns designed to increase engagement, strengthen brand recognition, and build community around each business. By balancing analytics with storytelling, I helped brands grow through content that was both strategic and human, with multiple campaigns generating high engagement, consistent audience growth, and viral-performing posts reaching over 1 million views.