Content Creation
With four years of dedicated content creation for social media, I specialize in crafting engaging, value-driven content for Instagram and TikTok.
From trending Reels to tailored educational videos, I focus on giving audiences something to connect with or learn from, always with storytelling at the center. Whether it's building brand awareness, educating customers, or fueling a movement, I bring a thoughtful, people-first perspective to every piece of content I create.
I’ve created content across a wide range of industries, including fast-casual restaurant, nonprofit, commercial real estate, and retail:
Bedrock Detroit – Currently creating content across four of their social media accounts, producing dynamic visuals that align with their brand identity and marketing goals.
Modish Creative Co. - Created video content for 8 different brands across diverse industries, adapting tone, style and messaging to fit each unique audience.
Siser North America – Spent nearly three years producing educational and promotional videos that helped demystify crafting machines and software, turning complex features into engaging, digestible content.
While at Siser, I developed a strategic, audience-first approach to content creation by combining data and community insight.
Key tactics included:
Tracking performance metrics to see what resonated
Analyzing trends and adapting popular formats
Listening to audience feedback and comments
I built a system of repeatable content templates rooted in three pillars:
Education
Community engagement
Entertaining trends
This approach led to steady growth in reach and interaction, and built a loyal audience that saw the brand as both a resource and a community hub.
See more below!