Noble Product Co

As Creative Director for Noble Product Co., I led the development of short-form video, branded photography, graphic design, email marketing, and social content across paid and organic platforms. Through performance-driven storytelling and creative strategy, I translated product education, brand identity, and customer pain points into campaigns designed to drive engagement, conversion, and audience growth.

My role extended beyond content production into creative operations, launch strategy, and cross-channel marketing systems. I helped develop creative direction and campaign strategy for product launches, paid media, organic social, email marketing, and customer communication while building scalable workflows that kept creative production and distribution aligned across teams.

I oversaw both in-house and outsourced creative teams including videographers, graphic designers, media buyers, email marketers, and social media management, helping unify production, strategy, and distribution across the brand ecosystem.