Chloe Heikkinen is a Metro Detroit–based creative strategist and content director specializing in performance-driven social content, creative systems, and short-form storytelling.

A graduate of the College for Creative Studies with a BFA in Filmmaking, she develops content across organic and paid channels with a focus on audience psychology, engagement, and conversion. Her work blends creative direction with marketing strategy to build content that not only looks strong, but performs.

Chloe is a creative strategist focused on building content that converts.

Her work blends creative direction with performance marketing, developing content across organic and paid channels designed to drive engagement, conversion, and audience growth. With a background in short-form storytelling and platform strategy, she creates performance-driven content informed by audience psychology, testing, and creative iteration.

Her work has been featured by brands including Michaels, JOANN, and HSN, generating millions of views and helping brands scale across social platforms.